Customizing Your SEO RETS Plugin

This broker in Charleston, South Carolina, breaks the real estate website mold.

We love it when our customers use the SEO RETS plugin in creative ways.  James Schiller, a Broker Associate out of Charleston South Carolina, has personalized his website with custom listing slide shows that boost user interaction on his website.  Here are some of the ways he’s using the SEO RETS real estate plugin to keep buyers on his website longer, and drive interest in his Charleston area listings.

“The most impressive attribute about SEO RETS IDX vendor, as compared to other services – and I have looked into them ALL – is the fully customizable flexibility that it gives you with the extremely easy to use shortcode feature.”  – James Schiller, Broker Associate

A great, user friendly homepage layout.

Website visitors on real estate websites usually want one thing: to browse homes for sale in their desired area.  James has made it easy for visitors to do just that by installing a search bar, front and center. The SEO RETS basic search bar is easily inserted directly into the homepage using the shortcode generator. This feature searches the Charleston MLS Real Estate board and pulls listings in real-time right to the website. See if your MLS board is supported. If clients want to hone their listings based on home size, number of bathrooms or a variety of other criteria, they’re able to use the “Advanced Search” feature in the corner of the map.

SEO RETS Homepage

“Unlike all the other IDX vendors out there, SEO RETS allows me to very quickly create a page or post specific to anything I want, without needing a webmaster. I don’t need to know how to write code to use it.”  – James Schiller, Broker Associate

Moving sliders that target a niche.

Every city has something specific that drives home sales in the area. James caters to customers who are looking for waterfront real estate or golf course facing homes. For that reason he has inserted sliders into the homepage that automatically pull listings that match his set criteria. These call-outs constantly rotate to draw the web visitor in and encourage them to click around.



“If you do want to hire a developer or coder then you can, because YOU own ALL of your website, the back end and everything.  You can make improvements and changes without having to use the vendor’s staff webmasters. This is great, especially if you’re looking for something really specialized and custom.”  – James Schiller, Broker Associate

Neighborhood pages help customers looking for homes in a specific area.

Oftentimes home buyers know exactly the neighborhood they want to live in. Make it easy for them by including pages on your website targeting these specific sought after neighborhoods. Like Downtown Charleston, S.C., here. Users are also able to view on a map, grid or in list view.


“Right out of the box it has everything you could want and more than all of their competitors.”  – James Schiller, Broker Associate

These are just a few of the features customized by James Schiller on his Charleston, S.C. based real estate website. Customizing your SEO RETS plugin is easy. Browse our full list of features, and when you’re ready to build your lead generating real estate website give us a call! Ask us about a 30-day trial of SEO RETS. (910) 392-9887 

Visit the James Schiller Real Estate Website

Request a 30-day Trial