Today’s businesses are constantly competing for the revered number one rank in Google for their desired keywords. In short, this is achieved by developing your site to meet Google’s SEO (Search Engine Optimization) standards. SEO is a relatively new field of research and marketing, so let’s explore some of the ways you can best increase your search visibility and achieve high rankings for your site.
Content is king
Back in the old days, ranking number one on Google was about overusing keywords on a page in order to take advantage of Google’s then primitive engine calculations. Nowadays, employing that same method will penalize a website or remove it altogether from search results. Best practice now dictates that websites create content that engages their audience with quality, original material while optimizing for keywords.
It’s not called the world wide web for nothing. Backlinking is having a large network of links hosted on other websites that route traffic to your site. For instance, a Yelp page will contain a link to your website which will then generate traffic. You want to create a healthy web of internal and external links that route traffic appropriately.
You want your site to be easy to navigate and free of broken links. Google takes into account how long each visitor spends on your page as well as visitor retention. Because of that, ensuring your site has a great UX (user experience) is one of the first steps in creating healthy search results.
Google and other search engines utilize impossibly complex algorithms to calculate where that page ranks against other similar sites. The areas discussed above are only general nuances of how SEO works. SEO RETS helps create useful content for your website so clients find more reasons to stick around longer. To see how our clients are using SEO RETS, check out our Showcase page.