Leverage Social Media to Build Your Brand
Today, the majority of the population in the entire world is using the internet, and we all agree that social media has greatly revolutionized our way of communicating and conducting business especially for realtors and brokers in the real estate industry. It is estimated that there are over 2.7 billion active users of social media, some good examples of social media platforms include; Facebook, Instagram, Twitter among others. Today, social media is not only having an impact on our social life but also contributes to many growing businesses. In this piece, I’m going to share with you some of the benefits of using social media to market your business.
Promotes brand awareness
It is straightforward; if you want the world to know about your brand, you need to create a page on any social media platform and post it. And every time you update the status of your product, anybody following your page will see and probably comment on the brand, and there is a chance that their friends will also see the comment. And this will significantly boost the awareness of the brand to consumers across the world.
It is cost-effective
Unlike other traditional methods of marketing which are very costly, social media marketing is a cost effective marketing technique. And sometimes even free, if you have all the time to generate attractive information to your audience. But for business people who are predominantly occupied with day to day business upkeep, hiring a digital marketing agency is highly recommended, the organization will perform all the work for you, posting on your behalf and consistently following up with comments generated from your business. Either way, the return of investment of social media marketing are extreme compared to the cost.
Promotes your search engine optimization
Social media marketing helps your brand to become favorable in search engines like Google. Products with good comments and reviews on social media are usually ranked top. If a customer is trying to search for a keyword related to your brand in any search engine, your product will pop out at the top page if your NAP is consistent across all business directories and you have excellent rating and reviews, which will make your product easier to recognize and accessible to a broader market hence beating down your competitors.
Influences purchasing decisions and profitability
Social media has an extreme impact on the purchase decisions and general profitability of your business and this is because a majority of consumers tend to buy homes through referrals. For example, if someone posts on social media on how helpful the product he or she purchased was, other people, will trust the product and hence it will boost your sales and general business profitability.
Social media is becoming an excellent tool for brand awareness, and if you are in business, it is time to adopt social media brand awareness systems by hiring a competent marketing agency to do the work for you and get your brand and product in front of your most relevant audience.