As a provider of IDX and RETS we are frequently asked to compare IDX solutions. There are numerous IDX providers, most of which are in the business of providing an IDX integration service. Their business models are based on providing the data, that’s it. They do not understand how to leverage the search engines nor do they understand the process of getting leads. Instead of listing all the IDX providers with comparisons, we are going to give you a list of things to determine if the IDX provider is just providing the data or if they have your best interest at heart.
Things to look for from your IDX provider that are in your best interest:
The IDX solution builds a page for each listing on your website.
The solution is integrated in your website to include the administration area.
The leads are generated on your website and are not shared.
Methods are provided for getting leads.
Make sure the solution builds indexable pages so the search engines can index the pages. The best way to determine if the solution you have is indexable by the search engines is to type this in a Google search box: site:www.yourwebsitedomain.com Your website should have thousands of index pages, roughly one page per listing in your MLS. Here is what to look for.
Avoid IDX Providers that:
Avoid IDX that sends the visitor to a third party website like a sub domain of their website. Just putting a branded face on their website or sub domain builds their website up and not yours.
Avoid IDX solutions that use Iframes. Iframes are a dead end for search engines and reduce the number of indexed pages within the search engines.
Avoid IDX solutions that require multiple admin areas. Most real estate agents barely have enough time for one admin area more or less two.
Avoid real estate website IDX that is not indexable. Your website should get natural traffic based on having indexed listings.
Avoid having your lead capture form on a third party website. Terms of agreement change from time to time and the last thing you want is for a lead you generated to be shared with someone else.
I hope you find this information helpful. Now choose wisely.